Album and CD/Vinyl Flats
Designs and Reasoning
The goal of the design for Yuengling’s beer cans, bottles, and packaging was to create a modern take on the traditional style that the company currently uses. I wanted to update the design to appeal to the younger generations that are starting to consume alcoholic beverages. This design features a simpler version of the signature eagle wings that the company uses in their branding and a cleaner, less crowded design. The project forced me to focus on the changing target audience that I was trying to reach with the design. Taking something that has a lot of history and bringing a simple, modern twist to it.
Along with the design for the bottle labels and cans, I created packaging for both the bottles and cans, along with a coaster design that could be used in business or at home.
The cans consist of a front design measuring 1.5 in x 3.26 in and a full wraparound design measuring 6.56 in x 3.5 in. The bottles have a similar layout, with both a front label design (1.55 in x 2.26 in) and a full label wrap (7.22 in x 3.5 in). The bottle packaging is 21.6 in x 18.68 in x 12.18 in, and the can packaging is 21.14 in x 31.22 in x 21.14 in. The coaster design is 27.78 in x 27.78 in.
Sketches and Drafts
The Original
The original assignment was to select any song that we enjoyed listening to and create a CD case design (front and back) for a single song. We were pushed to create a visual representation that was able to balance both type and image. This project did not have any limitations besides using our own images and/or manipulating stock images, and the final digital design needed to be 9 in x 9 in. For the back cover, we were to select one line from the song lyrics and create a design that represented the lyrics and paired well with the front design for the CD case.
